3 Reasons Why Promotional Gifts Benefit Your Business
Do you remember when you were a child and someone you love offered you candy? Or maybe some loose change to buy gum? What did you feel? Gratitude, love? The simple act of gifting a gifts to others has the power to create strong social bonds and build trust between people.
In this post, we explain to you what advantages gratitude has in the business world.More specifically, the impact that promotional merchandise or gifts have on the creation of loyalty to your brand and how it can improve the relationship with your customers.
Here are the three main reasons why promotional gifts should play a key role in your business:
1. Increase sales
Promotional items are conceived with the idea of strengthening ties with the customer and germinating in their mind a positive association with your company. This could contribute to a considerable increase in sales. Or it could simply put your brand at forefront the minds of your customers, which is still a big step.
But in today’s competitive environment the mere fact that there is interaction through the giving of a gift can be the determining factor in the purchase decision of that client.
2. Jog the memory of the customer with gifts
You probably recall the keychain you received from your bank when you took out your mortgage a few years ago. Or maybe that pen printed with a logo of the hotel you visited on your last vacation. These articles are an example of how promotional gifts are of vital importance when generating a brand image. They leave a latent memory in the subconscious of those who have daily contact with them.
In this sense, the following question should be asked: What is more profitable in terms of branding: an expensive campaign on television, radio or in the press; or the creation of a promotional gift campaign?
3. Demonstrate your goodwill
There is no doubt that giving a gift to a client (current or potential) provokes a reaction in them. It also creates an emotional connection for them with your brand. Make no mistake, we all like to receive a small gift from time to time. It makes us feel appreciated by the person who gives it to us. It also generates in us a feeling of comfort and so helps reinforce loyalty.
These 3 reasons show the importance of promotional gifts in improving customer relationships. But if you want to take full advantage of such a strategy, it is a good idea to integrate promotional gifts within a well-defined loyalty strategy. By doing this, you can take advantage of their full potential.