What Makes An Effective Influencer Marketing?
Many believe that influencer marketing is just a new marketing concept, which is totally the opposite. If you can work with the right people engaged and make them talk about your brand and products, you can expand your customer portfolio while increasing your sales revenue. This is the concept of influencer marketing, it just that not many are used to this until when social media has become extremely popular.
When making announcements regarding marketing, there is no need for companies to make use of a megaphone. It is because of the reason that social media marketing has now absorbed the tried and tested method of word of mouth marketing and furthering it by making it immediate and international at the same time.
Being able to build relationship with online influencers can create a powerful impact by using various social media platforms such as Google+, Pinterest, Twitter, Facebook and so on. Influencer marketing can also give the chance to tap into the trusted consumer network but the real question here is, how a business would be able to make the most of returns on their investment on influencer marketing.
What Research About Companies Can Teach You
Number 1. Find influencers inside and outside your sphere – to give you an example, marketers at a furniture manufacturing firm should consider checking out fashion blogs, DIY blogs, interior design blogs and even some construction blogs. Yet, what you want is the big players in the game but also, you need the up and coming audience that needs to be pioneers to a topic or a cool idea.
Practical and Helpful Tips: Services
If possible, avoid targeting those with massive networks instead, focus on the ones with smaller networks as they tend to have bigger influence on their audience.
Number 2. Reward your influencers – everyone wants to have the red carpet treatment and this is not different. This is a kind of strategy to be able reward and recognize strong players that’s in your social media circles. Maybe, they have gotten the first shot of new product offering or exclusive new content. You may give them a free demo of your service or product. You might also want to hear their feedback regarding new products before they’re rolled out nationally. In addition to that, you may have the influencer to re-tweet, repost and like products and posts for bigger and wider social media blitz.
Number 3. Make it personal – there needs to be a personal connection between you and influencer when doing influencer marketing campaigns. For this reason, try having an engagement with them in their world or on their terms and not make it all about your brand and product, it is well appreciated by them as well to give special credits.