Increasing Awareness and Understanding About Call to Action Marketing
A call to action marketing (CTA marketing) is a type of advertising or selling campaign designed in encouraging an immediate sale or prompting an immediate response. Call to action (CTA) uses either words, phrases or sentences which are incorporated into advertising messages, sales scripts or web pages, in order to encourage new or loyal customers to take immediate action. Basing on marketing strategies, a call to action is an instruction forwarded to the audience which is uniquely designed in provoking an immediate response, using an imperative verb such as “contact us now”, “to find out more” or “feel free to visit us”. Other types of CTA taglines involve using strong reasons why customers must buy a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer’ or ‘offer will expire soon’).
Providing customers with compelling reasons to purchase immediately rather than deferring purchase decisions is the key to a powerful call to action. A CTA may come in a form of demanding request, requesting a consumer to buy the product or provide contact information and personal details, or non-demanding request such as “watch this video” or “choose a color”. Call to action is also used by direct marketing companies such as flyers, brochures, catalogs and email campaigns in order to show customers how to take the next step and to create a sense of urgency around an offer. Call to action are usually incorporated in the best lines of the most effective sales scripts because it has long recognized by successful sales representatives that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers. In web design and development, a CTA can be a button, a banner or some type of text or graphics on a website that prompts an online user to click it, and to continue down a conversion funnel which is a very important part of inbound marketing.
There are three things in common among call to action lines which are no obligation statements, instructing people what to do next and encouraging people to respond to a positive way. In order to reduce or remove the risks involved, direct marketing companies use no obligation statements, and they are usually encouraging a free trial instead of a purchase. Call to action lines use standard direct response and they do not leave a room for people to wait or think about your offer. Online consumers are more comfortable responding to digital offers so you do not really need to provide the instructions. You can always visit our website or homepage for related marketing methods such as social media marketing and digital marketing.
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